AMUCC is located in the department named after the Cauca River, which rises in the Colombian Massif and begins its run from south to north. Cauca is a multi-ethnic region. Some coffee growers are indigenous Mestizos, descendants of the original inhabitants and Spanish and Afro-Colombia immigrants who have preserved their social structures and traditions. 15% of AMUCC are indigenous people and 100% are women.
The program provides a premium to convert conventional women coffee growers to transition to organic. During the conversion process of 3 years, a grower can lose up to 50% of their income per year. The premium helps bridge this gap until certification.